How to track buyer engagement
Engagement data is most useful when it changes what you do next. A return visit, a shared link, or repeated attention on one resource can reveal where a deal needs clarity.
Look for patterns, not pings
One view rarely tells the whole story. Pay attention to repeat visits and meaningful sequences of activity, then use those signals to make your next conversation more relevant.
- Follow up on the resource that earned repeat attention
- Treat internal sharing as a cue to support a wider buying group
- Use inactivity as a reason to simplify the next step
